M.A.S Exteriors
A Western Wisconsin–based contractor delivering residential and commercial exterior solutions.
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problem
M.A.S. Exterior Solutions came to Jolly Mammoth just before entering their second year in business. They had proven demand, early traction, and strong word-of-mouth locally but they hadn’t yet built the digital foundation needed to sustain and scale that momentum. Their brand presence was fragmented, their website wasn’t designed to convert traffic into leads, and marketing efforts hadn’t been systemized into a predictable growth engine. In a highly saturated local roofing market, M.A.S. needed more than “running ads.” They needed a brand and digital ecosystem that could earn trust quickly, stand out from competitors, and consistently turn interest into booked jobs.
Under one tightly strategized game plan, Jolly Mammoth partnered with M.A.S. to build a unified growth system. We redesigned and rebuilt the M.A.S. website from the ground up with a conversion-first mindset — prioritizing clarity, credibility, and ease of action for homeowners. In parallel, we launched and optimized Google Ads campaigns to capture high-intent local search traffic, while also establishing a consistent organic social presence to reinforce brand legitimacy and community trust. Rather than treating each channel as a silo, every touchpoint worked together: ads drove traffic - the website converted - social content reinforced credibility - trust and messaging closed the loop.
M.A.S. Exterior Solutions didn’t need a flashy rebrand or abstract marketing theory. They needed a system that matched how real homeowners make decisions: quickly, emotionally, and with a heavy emphasis on trust.
We began by clarifying their positioning — a family-owned, locally based contractor focused on honest service and craftsmanship guarantees. From there, we translated that identity into a website experience that spoke plainly, showed proof, and guided visitors toward clear next steps.
On the paid side, Google Ads were structured to prioritize bottom-of-funnel intent — homeowners actively searching for roofing and exterior solutions — while ongoing optimization ensured spend stayed efficient in a competitive market. At the same time, organic social content added a human layer to the brand, showcasing real projects, real people, and real work happening in the community.
The result wasn’t just more visibility — it was alignment.
M.A.S. moved into their second year with a cohesive digital presence, a clearer brand narrative, and a marketing foundation designed to support steady, long-term growth in a crowded local landscape.
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