Brainthoven
Repositioning a legacy early-childhood, brain-based, music education program into a scalable, digital-first platform and brand.
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problem
Brainthoven had a strong, proven early-childhood music curriculum, but it wasn’t packaged for scalable growth. The brand lacked a clear digital home, consistent messaging, and a structured way for parents and educators to understand the program’s value, explore offerings, and take the next step. Without a cohesive identity and storefront-ready web presence, the curriculum’s impact was hard to communicate—and harder to convert into consistent demand.
Jolly Mammoth partnered with Brainthoven to guide the brand into its next chapter by leading a full brand identity refresh, including a new logo and visual system, while providing creative support throughout the redevelopment of the curriculum. The goal was to transform a proven in-person program into a cohesive, digital-first offering now being developed under the rebranded product name Sounds Smart. As the curriculum continues through final development, we are laying the groundwork for long-term growth by building an organic content strategy to establish early awareness and trust, with plans to transition into paid advertising or audience-based funnels by mid-2026. With content production underway and a clear roadmap in place, the foundation is set for scalable growth when the product is ready to launch.
At its core, this project wasn’t about modernizing a curriculum — it was about restoring belief. Brainthoven was built on real results and decades of experience, but time and format had narrowed its reach. Our role was to help translate that depth of knowledge into a brand and product that could exist beyond a single physical space, without losing the care and intention that made it effective in the first place.
Through the development of a clear brand foundation and the early stages of curriculum productization, Brainthoven has regained momentum and direction. With the rebranded Sounds Smart program taking shape and a long-term growth strategy in place, the business is no longer constrained by geography or outdated delivery models.
Today, Brainthoven stands on a renewed brand platform, with curriculum development actively progressing and a clear path forward for growth. With the name changed to Sounds Smart, the work is no longer limited by geography — and the marketing launch phase is ready when the curriculum ebook is complete.
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